When Nuffnang was conceived, our inspiration and ultimate goal was to give power to the blogosphere and go where one blogger will never be able to go alone.

That’s why we built a system that works not just to include the more prominent bloggers of the blogging scene, but also bloggers with a more modest but significant readership: those as low as 20 unique visits a day.

To cater to the mass number of blogs, everything as Nuffnang is automated.

We serve ads to not 10 or 20 blogs, but to hundreds of them all at one go starting from 12.00AM every Sunday.

Of course in the early days of Nuffnang, there were doubts with some critics arguing how we will never be able to bring any value out of the smaller blogs that have below 100 unique visitors a day.

But as bloggers ourselves, all of us at Nuffnang always knew from the start that we need the long tail of bloggers to bring blog advertising to a whole new level.

So far our strategy has paid off.

Just on the 20th April 2007 alone, the Nuffnang Community which has a membership of about 1,500 blogs served out 706,389 ad impressions in one day (though this fluctuates from day to day). This gives us an indication of the number of ad spaces we have to sell on our community.

That means in a month, we serve out approximately 21,180,000 ad impressions and with numbers like this, we are finally able to be a part of many wide-scale advertising campaigns with Bluechip Advertisers.

Being the first time that we have openly revealed our reach and coverage, we hope to once again thank the many Nuffnang bloggers for their endearing support… and most importantly, to remind everyone that “It’s not what one blogger can do, it’s what 1,000 can.”

Humbly yours,

Timothy Tiah of Nuffnang