At our first Nuffnang Community Event in Singapore two days ago, we revealed our new Nuffnang logo and Nuffnang 2.0.

Ming attached the following message to all our program pamphlets at the event, explaining the origins of our old logo and the shift to our new.

The humble stickman logo that many people today associate with Nuffnang was born on a whiteboard.

The stickman with his figure arched backwards, is holding up both his hands to the sky and shouting out, as if proclaiming something.

This has dual significance. On the other hand, it represents the blogger who is expressing himself with zest and passion. The other side of the coin sees his as the advertiser, proclaiming his brand message and competitive edge.

During the business planning phrase, my partner, Timothy and I did countless drawings on the white boards of our office. With the basic concept of what we wanted to look like in our minds, we represented our logos as a simple stickman.

Over time, we grew attached to it adn even though we had professional logo designers to come in and give us proposals, none really made the cut. Having grown attached to it, we thought to ourselves “This is the one!”

The main facet that attracted us to its design was its simplicity. Starting out wtih modest aims, we never expected Nuffnang to grow at the pace it has done or that we would be so quickly thrown into the spotlight!

Today, we mark the launch of a new logo. It represents the joint efforts of fellow Nuffnangers mainly a blogger named , partners and team members and retain all the key elements of our original logo I discussed above. One additional facet, is the fact that the stickman is shouting “out of the box”. This concept has the same dual applications to blogger and advertiser.

I for one, will miss our old logo, but I am also excited as we embark on this new growth phrase that will see Nuffnang moving confidently forward.

-Ming of Nuffnang

Special mention should go to one of our nuffnangers, i-van. A talented graphic designer, he initiated our decision to make a change. Whilst we did not go with his proposal wholesale, some elements such as the “shouting out of the box” element were adopted from him. Thank you for that.

On top of revealing our New logo at the event, we also introduced a sneak peak of what to expect in Nuffnang 2.0, a whole new Nuffnang that we are currently developing.

While Nuffnang 2.0 looks great, there is far more to it than just looks.

We at Nuffnang believe that it is substance over style, and it is substance that has made us the market leader in blog advertising that we are today.

Hence in Nuffnang 2.0, though we will have style… we will also be revealing many new powerful features for both our bloggers and advertisers, features that will without a doubt throw Nuffnang into the league of best engineered websites in the world.

Check out our sneak peak here.

Oh and in case some of you guys didn’t notice.

You Nuffnangers have done it again.

Thanks to you guys, Nuffnang is once again on Technorati’s Top Ten searches.