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Nuffnang Reveals Click-Rating System

Posted by Timothy Tiah @ Nuffnang on Apr 9th, 2008

Dear Nuffnangers,

This week alone, there are 20 different campaigns running concurrently on the Nuffnang network involving thousands of blogs. That being said, some bloggers tend to get repeated ads week after week and some receive ads in a lower frequency in spite of the network ad revenue growth for the past year being 90% month after month.

The truth is many factors affect a blog’s selection in being delivered a Cost-Per-Unique Visitor ad, among many is the ad placement on the blog and whether a blog is Glitterati or not.

However, another very very important factor that advertisers look at is often the historical click-through ratio that a blogger gets for a previously run campaign on his/her blog. The more clicks and the higher the CTR that a blogger gets, the more likely that a future advertiser will choose to run a campaign on the individual blog.

ctr

The lower the clicks and the lower the CTR of an individual blog in previous campaigns, the less likely an advertiser will want to place an ad on the individual blog.That being said, prior to today, such information was not being made public and many bloggers were in the dark about how their ads perform. Hence, today we are launching a Click-Rating system that will rate how well or how badly a blog has performed in terms of CTR in the previous ad campaigns.

The click-rating ranges from 1 to 5 levels. 5 being the best, and 1 being the lowest. Each week the Click-rating will be updated based on the campaign that ran in the previous week. If there was no campaign in the previous week then there will be no change in the Click-Rating of a blog.

click rating

We hope this new system will provide bloggers with more information on the performance of their ad spaces on their blogs.

83 Responses to “Nuffnang Reveals Click-Rating System”

  1. Jayce Says:

    Cool… Nice system. We can track our CTR now lo… ;)

  2. azwan Says:

    NN always request us to put the ads as high as possible but i found out from your new rating system that, the ads at the middle or just after the post has a hihger CTR ratings.

  3. N!ck Says:

    Nice!! now we know where we and our blog stands.. :)

  4. humbleandmodest Says:

    tq for d information….

  5. David Says:

    Awesome! Nuffnang keeps on surprising us and Robb!! Hahahaha so macho-fying leh, why don’t put the half-naked picture up =p

  6. syamsulariff.com Says:

    thanks for the email..i hope user will optimize this new feature

  7. afham Says:

    thanks nuff.. :D

  8. khairul Says:

    this is a very good way to see whether there is fraud in clicking the ads… plus, we bloggers can have a look at our blog performance.. congrats nuffnag!

  9. khairul Says:

    this is great as it will give us, bloggers chance to see our blog performance… congrats nuffnang!

  10. yikyang NICHOLAS Says:

    great!thanks nuffnang~

  11. curryegg Says:

    This is a great idea and will love to have it. Hope that it will work well and thank you for such a great invention!
    ;)

  12. Noorizam Shah Says:

    good future to improve a quality clicks.

    i hope, more ads on my blogs!

  13. houseofcoffeebean Says:

    Its a good idea!
    But I was just found there was NO
    any starz in my account:

  14. House of Coffeebean Says:

    Its a good idea!!
    But I was just found there was NO
    any starz in my account:

  15. dreamermagicland Says:

    That’s a good idea & action to be done.

    There are ‘full-time’ or ‘professional’ bloggers that make their blogs as career. Of course, interest as well. Ad campaign will help & encourage them to update / enhance their blogs frequently.

    Click-rating can help bloggers to understand their blogs performance / viewers better.

    Personally, I’m agree to run this system. Thanks to Nuffnang.

  16. sureshjokoshy Says:

    It a really good info for us. Keep up the good work.

  17. GAN HOE HARK Says:

    hope to get rating soon!

  18. sensasi Says:

    awesome but scary..what if the unique visitor number increase but the click ad frequency is stil the same will the click through ratio lowered?

  19. friendly81 Says:

    nice…

  20. Nizam Says:

    i need to clarified, i’m using internet office to update my blog, let said if my office member using same internet domain, is it affect my account ?

  21. House of Coffeebean Says:

    I had just found this changes.
    What a big surprise!!
    and I got 4 starzzz, too.
    Thank nuffnang.

  22. EdwiN Says:

    is his view tat high for real?

  23. halimsaleh Says:

    What is leaderboard and skycrapper ?
    BTW I got 3 star ..lai lai lai to http://hiliran.blogspot.com

  24. ely_sya Says:

    great… good stuff and be smart for the future

  25. corneamelayu Says:

    Yeah..me also got 3 stars…hehepls do visit my blogspot and leaves some comments…
    http://corneamelayu.blogspot.com

  26. Sandra Says:

    cool! at least now I understand the concept.. but I havent gotten any ads for quite awhile now.. sobz

  27. Horny Ang Moh Says:

    Aiyoh! How many click or even being Glitterati also not use for me………..IT DOESN’T PAY TO BE A ‘HORNY’ BLOGGER!!!! Me long long time no received ‘incumming’ letter from Nuffnang!:(
    He! He! But keep up the good work Nuffnang! Have a nice day!

  28. Annie Says:

    very nice system… nuffnang is getting better and better…

  29. alonso Says:

    thats a good idea!!

  30. diari alya Says:

    cool but it’s scary too. What will happen if I have no visitor on a certain day? My ratio will drop, right? hu hu very scaryyy….

  31. mario Says:

    Its a good idea to have a rating system…keep it up!

  32. Ikmal Says:

    an absolutely awesome application

  33. puvanan Says:

    That’s very nice of Nuffnang! :)
    And, thank you very much for the stars.. woohoo!
    The last time I got my stars was during my Std 5 English spelling :P

  34. cahq Says:

    thanks nuffnang,nice job.

  35. Shaky Fish Says:

    good idea bro, at least we can now track our CTR. im still waiting to make my first 1000 bucks… haha.

  36. Simon Seow Says:

    Hey, you got RM 150 pending. Spend me teh tarik woh.

  37. stenny Says:

    I HV 4 STAR,BUT HOPE CAN GET MORE COM,HA!$$$$$

    不错!不错!我有四个星,希望能得到更多的CPM…

  38. cahq Says:

    thx,nuffnang

  39. zanli Says:

    The rating is good..but no income yet.He he

  40. TK LIM Says:

    That is great!!!!!

  41. Criz Lai Says:

    This system is way cool! Nice work done NN team! You are getting better each day! :)

  42. Cherry Says:

    ooohhhh now i understand hehe
    thanks for the information =)

    btw, pls visit my blog at http://listen2cherry.blogspot.com/ hehe

  43. eda Says:

    thats good n hot. wow, he earned more than hundred ringgit already!

  44. Pa-an Says:

    This is a great idea!!
    thanks nuffnang… :)

  45. shawne Says:

    Whoaa.. Good stuff keep up the good work!!

  46. zhengdhong Says:

    campaigns? what campaigns?
    so you mean advertisers look at the CTR on the Ads in our blogs anddecide whether to continue advertising on our blogs?
    hmm, anyways..i have stopped getting Ads at the moment. why is that?
    kinda noob here..haha! =)

  47. charmaine Says:

    hi,
    i just wonder how come my CTR is still remained at zero? The fact that I knew was at least 5 different person(it’s very little, i know) will read my blog everyday, still my CTR is zero.
    Why?
    any could help? I’m so blur here.

  48. sassizzy Says:

    This system is a great idea. It’s detailed and very helpful.
    Nuffnang, pay me pleaseeee….I would do (almost) anything! hehehe

  49. Osman Says:

    I just registered here.. hope can learn more~

  50. robbchew Says:

    Hi charmaine,

    Your CTR refers to Click Through Ratio. If there are visitors to your site but there’s no one click the ads, then your CTR’s value would be 0

  51. RedCherry Says:

    Oh! Thanks Nuffnang! :)

  52. KA Says:

    aiyak only got 2 stars … need to increase more traffic for my blog http://www.keeaun.blogspot.com

  53. charmaine Says:

    Hi robbchew,

    thx a lot! icic, thx very much!
    btw, no one ads in my blog, so far. haha^^

  54. liono Says:

    i did not have any incoming for very very very long time ago already.whats wrong?

  55. ericzee84 Says:

    not bad not bad.. just start my first blog..
    got 3 stars dee…
    Thanks Nuffnang!

    visit my blog too… hehe http://penangdude.blogspot.com

  56. Cherrie Lim Says:

    A lot of visitors have been viewing my blog recently especially from other countries but I donno why is my rating still the same. hahaha..the unique visitor is high too..

  57. Kelakargila Says:

    wahahaha …my blog just 3 star !

  58. wan yee Says:

    my nuffnang ads’ not showing on my blog. there’s just the “i serve nuffnang ads” thingie o.O

    Click me XDDD http://sweetestsensation-irreplaceable.blogspot.com

  59. wan yee Says:

    how do i make the ads come back?

  60. tommy Says:

    what is glitterati? i used to have but how come now become ordinary..how to return to glitterati? seem like some good stuffs are restricted to glitterati..

    I’m Newbie to nuffnang, got to explore this!

  61. bLurr Says:

    when will we got our own ads campaign?? after got 5 star?? mine only have 3…uwaaa!!~

  62. morihun Says:

    Hi! I am new,still in the state of learning.Great system I like it. Keep up the good work. Visit my blog ok.http://morihun82.blogspot.com Thanks.

  63. musmine Says:

    thats great…very nice for blogger…nice job..

  64. mebeFREE Says:

    Way 2go w de new CTR implementation. Hi time we hv dis & de tracking system is jz bravo!! & when are my sites getting paid Ads?? I am working very hard on them leh ….

  65. rafikasastras Says:

    Wow! It’s very surprising me…good for bloggers. Thanks.

  66. Danny Foo Says:

    Finally an easy way to understand how well are the ads performing and if it’s the right ad to have on the blog. Good job guys!

    Who’s idea was this? :P

  67. salaam Says:

    Permulaan yang bagus…

  68. rg3374 Says:

    Soooo great!!!!

  69. sweet jasmine Says:

    wow…happy that I got 4 stars….hope for more……

  70. Tharan Says:

    alamak…only 3 stars only.

  71. aizal Says:

    alamak Tharan…same goes to me…3 stars lor :)

  72. liang_mui Says:

    phew!! sth new to me.. now get better concept of it oledi.. thx a lot!

    aizal & Thanran… i have 3 stars tooo.. gambateh!!

  73. chongwee Says:

    yeah that’s great
    however, my earning never increase

  74. H.K Says:

    i just achieve 3 starts only…
    how to get more stars?
    anyone got idea?

  75. szakif Says:

    now we’ll know more about how our blogs perform. that’s cool people! and i’m looking forward to doing more of my blog. hu~ wish me all the best ya..

  76. dYRa Says:

    kewl~~~

  77. dYdEE Says:

    do hope can generate much n much income hereee…hehehe =)

  78. Michell Says:

    Oh i see! I got 3 stars but with these stars, i didn’t earn any money. Is it becoz i dun hav campaign on my blog? How can I get more campaign? thz

  79. Michelle woo Says:

    Hi, I see , I found that I got 3 stars but cannot earn any money. Is it bcoz my blog dun hav campaign? How can I get campaign? Thanks

  80. Selina Says:

    u can make modey good luck

  81. cremer Says:

    can anybody help me click that?
    jz check my CTR and i’ve got a bad result :P
    but i got 3 useless 3 stars??
    anywhere, thx nuffnang for this great system

  82. Kreative Mum Says:

    Sounds great. Let me look up to the stars. ;)

  83. enny Says:

    then, how about our member status? what does it mean?
    besides, how to increase our star?

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