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Nuffnang Introduces Metered Unique Visitor System

Posted by Timothy Tiah @ Nuffnang on Jun 11th, 2008

Dear Nuffnangers,

Some of you may have noticed that we have been recently beta testing a new metered unique visitor system, as opposed to our existing model of selling ads on weekly slots. Under this new system, more than one advertiser can buy an X number of unique visitors from each blog.

All the earnings earned from this new ad system is recorded under “Buffer Earnings” in the Earnings Tab and for this beta stage will be totaled up with the rest of your earnings once every week.

Here is what we hope to achieve with this new system:

1) A better distribution of ads to more bloggers.

2) Lower fatigue resulting in better click-through ratios

3) More income since we can now run multiple advertisers on a single ad unit.

This system is still under beta testing so if you have any feedback, please feel free to drop us an e-mail via our Helpdesk.

Thanks guys!

Have a great day ahead!

41 Responses to “Nuffnang Introduces Metered Unique Visitor System”

  1. Joyce Tedoen Says:

    Conclusion: rotating a few ads in one slot for the entire week, instead of just having one ad in that slot for the entire week.

    Am I right?

  2. email2me Says:

    This means that in the future, there are no more CPM campaign? All rely on CPC?

  3. Jannah Raffali Says:

    Is this why sometimes I see different ads on my ad unit in my blog and when I checked the earnings no 25 cents are listed?

  4. terrytsang Says:

    it’s a creative and improved for both sides - advertisers and bloggers! Good jobs :)

  5. BrYAn Says:

    yea i wanna ask too.. does this means we dun hav CPM campaigns?? dun hav band 1 band 2 band 3 n so on ard?? all rely on CPC ads?? =/

  6. danielctw Says:

    Hmm.. I was at first wondering what were those buffered earnings. Looks like I get the picture now. No wonder I’ve gone 2 weeks without ads.. O_o

  7. YM Says:

    We’re still not clear on how this system works. Does it mean that if the advertiser buys 200 unique visits, the ads will be shown for the 1st 200 unique visitors in the blog, which then may revert back to CPC ads or the next advertiser who also wants to advertise, let’s say, for the next 200 unique visitors to that particular blog?

  8. Nath Says:

    I really have no idea about it >.>

  9. Jayce Says:

    =( My earning is lower with this le… =(

  10. KNizam Says:

    it looks good ! i like it. hehe :) - http://knizam.com/nuffnang-now-has-this-thing-called-buffered-earnings-lor/#comments

  11. slowcatchupkuan Says:

    I’m still not sure what this means… and i don’t see any buffer earning tab. Explain further? :S

  12. millymin Says:

    I have gone a few weeks without any adds and was really curious why was that a Buffered Earnings. Anyway, I got the first part of the idea but still not clear about how the advertisers are buying the unique readers.

  13. joshuatly Says:

    well, this will be pretty good especially for those who have low unique visitors yet!

  14. ah KOK Says:

    wau wau….excited! wait to see more from nuffnang because i am now supporting you!

  15. dusunbukit Says:

    cool gadget

  16. Zamri Mohamad Says:

    It’s like 3 in 1, 10 in 1, 5 in 1 advertising package. I like this new system introduction.

    —————————————————————————————————-

    ZAMRI MOHAMAD
    Book Author
    www.motivasimindamu.blogspot.com

  17. yuen89 Says:

    wah, this is nice for me .. :)

  18. lankapo Says:

    my earning improves when nuffnag apply this system, as long as it brings good money to me …
    I will support you then

  19. aronil Says:

    ahh so that’s what it was for.. i was wondering how come the numbers weren’t increasing for a while.. ah well :) nice touch.

  20. megat Says:

    great! make some improvement in my blog. support u nufnang!

  21. Lynette Says:

    I’ve just got my first ad ever yesterday..how interesting and exciting. wah, so happy abt it man…

    still beginning to learn about the world of nuffnang but m very enthusiastic abt blogging.

    hopefully, this will be the start of a whole new unique world of advertising and online community, esp in Malaysia and Asia.

    well done, the boss and gang….

  22. baby Says:

    although i dun know wat is it but somthing new.. u’ve my support

  23. Fahmishah Says:

    go nuffnang! keep it up with some improvements

  24. hOcmun Says:

    at least i’m seeing how much i earn from different ads.
    good try!

  25. seraphangel Says:

    how come I don’t have this buffer earnings thing?

  26. banner Says:

    looks like banner impossible ads. the ads banner will launch soon. hehehe… multiple ads in one…

  27. MUZRI Says:

    that good.. nuffnang really a great company and good choice

  28. ShaolinTiger Says:

    It’s still eCPM it just caters for banner rotation to give higher click-through and less ad fatigue. And potentially higher earnings as you can have more advertisers on your blog in a given period.

    It would based more on absolute traffic than banding as the adverts are bought in batches of unique visitors rather than on a given blog for a whole week.

    It’s also good for smaller bloggers as the ads can be distributed across more blogs for the same number of unique hits rather than just having the spot on a larger blog for a whole week.

  29. Danny Foo Says:

    Well, I can see this definetely giving more opportunities to other bloggers to host ads and gain income. As for the increase in income, it still comes down to if your blog is one of the most sought after for a particular category.

    But I don’t get the lower fatigue part. Were you referring to clients burning their budgets? And with this new system, clients worry less about it as they can spread their budget to 200 unique visits per blog in the list of blogs in a particular category?

    For example; RM 10,000 budget and RM 0.10 per unique visitor so it’s RM 2 per blog. With RM 10,000 my campaign can span up to 5,000 blogs under the category called Lifestyle. Is this correct in some way?

  30. Tommy Says:

    Sounds good but I have no idea about the new system indeed..further,I never have paid ads from nuffnang also(wondering),so can’t get what was happening in old system..Anyway,I do clear with the multiple ads part.Changes is good!

  31. Yi May Says:

    Sounds cool, i haven’t had an advertistment on my blog for ages since i last joined. wonder if i get to get ads on my blog? i still do not know how to put the headbar ad on my blog….

  32. octy Says:

    i don’t have the buffering thingy too..

  33. Faisal Says:

    All the earnings earned from this new ad system is recorded under “Buffer Earnings” in the Earnings Tab and for this beta stage will be totaled up with the rest of your earnings once every week.

    that mean every week i will get total income from buffered earning..
    correct me if i’m wrong

  34. abdfatah Says:

    once a week get earning? when? saturday or friday weekend?

  35. Nuffnang Buffered Earnings - Is it working for you? | Make$ Money$ Blog - Truth, no scam Says:

    […] just read about this Buffer Earnings on Nuffnang Blog. Here is how it works : Some of you may have noticed that we have been recently beta testing a […]

  36. kidkiller87 Says:

    how to get this buffered ads from Nuffnang ? need to change any setting ?

  37. kenwooi Says:

    I’m still so blur about ads. >.

  38. kenwooi Says:

    Buffered earnings? Where? lol

  39. jatt Says:

    Owh..now i know what Buffered Earnings is all about..wah2.it keep increasing though..hohho

  40. justin_5 Says:

    so,do we earn from this buffered earnings from clicks or unique visitors? coz im a lil bit confuse as they use the term “hits”

  41. Louise Says:

    1] Can someone tell me why I didn’t see any buffer earnings under my ‘Earning’ tab?
    2] Is it only apply to some bloggers or every nuffy will get that?
    3] Do I need to change some setting or anything else.

    Thank you!

    All queries should be directed to the Helpdesk System and not through our blog post. Thank you.

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