The journey of President Barrack Obama to the White House was not a day’s work as it requires a lot of planning, fund raising, managing, execution of plans and much more than it meets the eye.Hope cures cynicism.Hope increases productivity.Hope needs no justification.Sledgehammer Communications (M) Sdn Bhd is bringing in to Malaysia the man who helped put Obama’s show on the road across 27 states, enroute to the White House.

Roger Fisk, Obama’s National Director of Special Events, is coming to speak to all Malaysians for a full-day session on 2 March 2009 at the Petaling Jaya Hilton. Learn how the latest American President campaigned through the use of social networking and development of online communities.

Obama tapped into the power of social networking with the help of 24-year-old Chris Hughes, who at Harvard was helping launch Facebook with his roommates. Hughes took leave from Facebook to do online organizing for Obama. In the end, Obama’s email list numbered 13 million people, of whom more than 3.5 million were donors or volunteers, or both!

On March 2nd, Roger Fisk will be addressing to the marketeers of various companies in Malaysia about his journey and experience. Aside from sharing his experience, there will also be discussion panels which many of the attendees can look forward to as he’ll be joined by media owners, educators, entrepreneurs, lawyers, businessmen, politicians and even bloggers on various key issues such as “The Power of the New Media” and “Is There Hope for Change?”

As seats are very limited for this exciting programme in the media industry, please do register early to ensure you do not miss out on one of the greatest planned political campaign ever in America shared in Malaysia. Forms can be downloaded here and submitted following the instructions in it.

Here’s a short clip of Roger Fisk, Obama’s National Director of Special Events.