About Us
Who are the people behind the Nuffnang vision of "Build Better People"?
Find out more about us, our culture and what makes us tick.

From a blog advertising community to Influencer and Content Marketing specialists

Nuffnang was launched on 27th Feb 2007. Within the first 3 days, 300 bloggers signed up to join the community. Shortly after, Nuffnang grew its influence to several countries and became the world’s leading blog advertising community. Thousands of bloggers have served ads from various brands through their partnership with Nuffnang.

As the social media landscape evolved, bloggers evolved too by extending their presence into other social media platforms. Thus, Nuffnang's specialization has expanded to cover influencer and content marketing for advertisers as well.

Today, after more than a decade in the business, Nuffnang fortifies its leading position in the social media business through offering turnkey solutions revolving around influencer-led offerings. Nuffnang is also part of a larger ecosystem under their parent company, Xamble Group Limited, and their offerings play a crucial role in the Xamble ecosystem to serve brands and creators.

Ever wondered what “Nuffnang” means? It means “Real good or real cool” - a slang used in conversations by hip foreigners on the streets of London.
Build Better People
We strive to Build Better People starting with us, then with our clients, creators and communities. No matter who we are or what we do, we aim to leave whatever and whoever we find better than it was before.
Logo History
From the inception of our brand to our new identity powered by our parent company, Xamble Group Limited, our journey through the years tells a story of exploration and growth.
Kausern Hieu
Chief Executive Officer

I enjoy equipping young people with purpose and goal-oriented skills so that they can perform at their best. And when they perform, the business and organization they are in — transforms.
Jo-yee Lee
General Manager (Creators, HR and Finance)

I am overly curious, obsessed with efficiency, and always hungry for food new experiences. I also kind of like people... and cats.
Vivien Chew
Senior Leader (Sales and Marketing)

Gravitates towards wild ideas and over-enthusiasm. Big ball of energy that sometimes people around me do not know what to do. A firm believer in individualism and uniqueness, so I'll be different and colour outside the box!
Isaiah Saw
Senior Leader (Campaign Strategy and Operations)

Weekdays, ideas I peddle. Weekends, a dragon boat I paddle. Sometimes, you find me on a bicycle saddle. Throw me your brief, I'll handle.
Head of Departments
Actorina Yulia Wardani
Office Manager

Physically strong. Mentally indestructible. Jangan lembik, kuat sikit please!
Yap Jia Sen
Finance Manager

As a finance person, boring is good. In fact, boring is the best.
Ow Jia Loon
Head of Sales

I need to work with the team to convince a cat to slurp noodles, make broccoli taste like chocolate cake, and manage clients on why there are no marshmallows in the chocolate drink.

It’s not easy, but it sure keeps things interesting!
Afreeda Nawawi
Head of Partner Relations

I love talking to new people. But at a certain point, I question myself: “Do I really love it though?” I think the world would be a much better place if we could talk to animals instead. There’s something for you to think about.
Stefanie Chow
Head of Operations & Analytics

Execution is the glue that holds a campaign together. Without it, everything crumbles into a chaotic mess.
Koh Huiying
Head of Operations & Analytics

Putting my overthinking and overanalyzing life skills into good use. Way to turn my weaknesses into my strengths! Also, spreadsheets never cease to surprise me. Just like how my cat surprises me everyday with his skills. My cat is Daya.
Kam Hoe Kei
Head of Production

Turning caffeine into quality content since 2020.
Leanne Saw
Head of Studio

95% of the time, we’re just casting Engorgio on logos.

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