Organizing events has always ran in our Nuffnang blood. Not being able to organize any on-ground events during the pandemic was a torturous experience for our team who thrives to create experiences like no other. When the ban for on-ground events was lifted, we celebrated by putting together a uniquely haunting and memorable experience for […]

TikTok is no doubt the fastest-growing social media, leaving so much creative room for creators and commercial opportunities for brands. Everyone on TikTok could become the next influencer or creator, or even a trendsetter. This short-form video app skyrocketed in such a short period, especially during the COVID-19 pandemic. The Digital Marketing Institute quote, “Putting […]

Netflix’s HUSTLE (2022) is the story of Stanley Sugarman, a veteran professional basketball scout for the Philadelphia 76ers. He lives from hotel to hotel around the world in search of the next big star. However, what Sugarman truly yearns for is to be promoted to the position of an assistant coach to have a more […]

Influencer marketing has been the topic of discussion in the media and advertising industry as of late. It’s not a new term or experience that people have to learn from scratch; it has become something that is normal, often time being a part of a big marketing campaign. A lot of brands have included influencer […]

It’s an aggressive market here in Malaysia for hair care brands. When we spoke to 83 respondents about their hair care products, we were introduced to more than 70 brands. This means for every 1.2 users, there’s 1 unique brand that they use in their hair care routine. There’s no wonder that you can’t snooze […]