While the role of a social media influencer may seem glamorous and financially rewarding, it also presents considerable challenges related to mental health. Read more to gain deeper insights into the experiences of full-time social media influencers as we offer a behind-the-scenes glimpse into their world.

Nuffnang, with their sibling company, Xamble Creators, facilitated the creation of the Xamble Creators app to empower influencers to connect, collaborate, create and earn.

Being an influencer is not all rainbows and sunshine. It takes a lot of effort, time and dedication to even begin to succeed. Even more so when being an influencer or content creator is not your main bread and butter!

Xiao Hong Shu’s strict focus on authentic, non-hardsell content can prove to be challenging for players in the influencer marketing industry specifically. As a key marketing and industry enabler, Nuffnang recognised a need for clear and concise information directly from the source that can help brands better understand how XHS works.

Nuffnang just announced a new partnership with UPLIFT and a renewed partnership with APE Malaysia, providing their stakeholders with an additional avenue to make a positive impact.