Since the pandemic, we have seen a noticeable shift in how Generation Z consume content and how they express themselves. Though the pandemic has become an overused reason, it is a significant enough event that impacted the behaviors of our younger generation. The urban scene specifically has seen major changes due to the pandemic. Of […]

Are you someone who plans early or would you rather wait until the final hour? – This phrase can relate very closely to our everyday life!  But we should discuss how early it is that you need to plan for your campaign, especially for a festive season campaign! Because let’s be real here, much like […]

Ever wondered why a four course meal, consisting of hors-d’ouvers, appetizer, main dish and dessert, is considered an elevated dining experience compared to a single-course meal? That’s because in a four course meal, each dish has been carefully curated to complement each other, leading to the diner being able to experience a wow-inducing foodie affair, […]

The Future of Online Shopping Many things have changed since the outbreak of the Covid-19 pandemic. In 2020 and 2021, lockdowns and movement control orders forced us to break our day-to-day routines. To adapt to the new normal, businesses and consumers increasingly “went digital”. Deeply ingrained habits were forced to change, from online food and […]

What kind of social media metrics do you need to prioritize for your influencer campaign? The best thing about digital campaigns is that your results are quantifiable and numbers don’t lie! But, it is also very important to understand what those numbers mean and how you can use that data for future campaigns.  Impressions are […]